Packages Roam the Streets Looking for Their Owners in Cute Postal Ad

Here’s some cute, simple fun from Jung von Matt/Limmat for Swiss Post—an outdoor stunt in Lucerne, Switzerland, in which 30 modified packages were seen roaming the streets, looking for their intended recipients.

The technology couldn’t have been simpler: The packages were propelled by remote-controlled cars, operated by 30 professional remote-controlled-car drivers (yes, apparently there is such a thing).

The point? If you miss a package being delivered, you don’t have to collect it at the nearest post office. You can go online (or to the Swiss Post app via a QR code on the delivery slip) and determine where and when to get your parcel.

Brand: Swiss Post

Agency: Jung von Matt/Limmat

In the film, the packages contained gifts. And the recipients’ reactions were captured live and unrehearsed, the agency says.

(Source: Adweek)