If you’re going to talk about tater tots, you might as well get the stars of Napoleon Dynamite to do it.
Yes, the cult film debuted over a decade ago (2004, to be exact) but there probably hasn’t been another piece of pop culture that has embraced—and celebrated—tater tots. So, Burger King has gotten Jon Heder (the titular Napoleon) and Efren Ramirez (Pedro) to help sell Cheesy Tots, back at BK for a limited time.
The 30-second spot, from agency Code and Theory, employs the same kind of dumb yet charming delivery that made the film a hit.
Client: Burger King
Agency: Code and Theory
The point, of course, is to let consumers know that their demands for the return of Cheesy Tots have been heard.
“Fans have been craving the return of Cheesy Tots for some time now,” Alex Macedo, president of North America at BK, said in a statement. “So we wanted to give loyalists a holiday surprise after we heard so many of their requests. Now they’ll be able to warm up to these cozy cheese and potato bites this holiday season.”