John Lewis ‘Never Knowingly Undersold’ has been a promise that that was first made in 1925 and in their latest ad we see two worlds collide and prove that what’s really important in life never changes.
The split screen ad shows the coming together of a girl from 1925 and a boy from the present day and ends with the John Lewis payoff: ‘Never knowingly undersold since 1925’.
As is the way with the retailer’s ads, the spot features a stripped back version of a familiar old pop song. This time ‘Never Tear Us Apart’ by INXS is given a rework by Palmoma Faith.
Created by adam&eveDDB, produced by Rattling Stick and directed by our long term pal Ringan Ledwidge, the commercial is the story of two people falling in love.
Brand: John Lewis
Agency: Adam & Eve
Launch: Sep 2012
(Source: The Mill)