Google has launched its new Pixel brand series smartphone, just in time for the holidays gifting frenzy.
We’ll let all the technologists vamp about how the Pixel compares with the new Apple iPhone or Samsung Galaxy. With Blackberry announcing last week that they are now officially out of the hardware market, they opened a space in consumer mindshare, which Pixel has happily filled.
Available in two sizes, the new Pixel includes some hot features like unlimited photo storage, just 15 minutes to recharge the phone (killing two user pain points) and Pixel offers the nifty ability to fit inside the new Google Daydream View VR headset. (Which distances it a small leap ahead of Apple.)
Brand: Google Pixel
Agency: Droga5 New York
Launch: October 2016
The advertising footage by New York City’s Droga 5 is a series of human vignettes shot by director Abteen Bagheri from Anonymous | Somesuch production company. Floated through each scene is a white cutout representing Google’s iconic white search bar—the shape we all know and love—which transforms into the equally familiar rectangle shape of a smartphone. The device is not as advantageous as the new Pixel, but we get it.
Google has been teasing us for the last month via Snapchat, live projections and Neon Portal outdoor installations, suggesting that something big is en route. Now that the Pixel has launched, we know what it’s all about.