In 2009, Lux, the Unilever soap brand, produced the short film Alchemistto promote its new Super Rich Shine soap. Actress Catherine Zeta-Jones starred in it and the screenplay was written by the Oscar-nominated screenwriter Jeffrey Caine. One can easily guess the budget for this seven-minute short film…
The actress plays the role of a spy scientist who steals a sample from the Fountain of Youth lab to make it available to all women. The story underlines the product’s effectiveness.
China and Japan are the key targets of this short film.