Lowe’s Rolls Out 8 More Charming and Useful ‘Fix in Six’ Vines

Is Lowe’s “Fix in Six” the best-ever use of Vine by a marketer? You can ponder that question over more delightful creative from the campaign, as BBDO New York has released eight new looping videos in the series.

The stop-motion shorts—which have won the retailer its first Cannes Lion (a bronze in Cyber) as well as a silver Clio, best in show at the Mashies Awards and various other honors—use the six-second format to show simple DIY tricks you can try at home. The craft is great, the tricks are useful, and the whole campaign is a welcome counterpoint to the traditional view of Vine marketing—which is that it almost has to look slapdash to be authentic.


Client: Lowe’s

Agency: BBDO, New York

Release: November, 2014

Check out the new videos below. By the end, you’ll be asking yourself: Mayonnaise, really?

https://vine.co/v/OhH3lFivrxq/embed/postcard?audio=1&related=0

https://vine.co/v/OhHXEjV9QdI/embed/simple?audio=1&related=0

https://vine.co/v/Oh5uqz1rKt7/embed/simple?audio=1&related=0

https://vine.co/v/OhiO9mmB5qU/embed/simple?audio=1&related=0

https://vine.co/v/OhhF62utVUv/embed/simple?audio=1&related=0

https://vine.co/v/OhZQKJ36tTQ/embed/simple?audio=1&related=0

https://vine.co/v/OhzYPjMb1eX/embed/simple?audio=1&related=0

https://vine.co/v/Oh5EM3auMAr/embed/simple?audio=1&related=0

(Source: Adweek)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s