“Every Lidl Thing For Christmas.”
While we all await the arrival of the annual sob fest (AKA the John Lewis Christmas advert), budget brand – and let’s face it, everyone’s new favourite supermarket – Lidl have just dropped THREE festive offerings during the Coronation Street ad break.
Designed to showcase the retailer’s seasonal range under the new slogan ‘Every Lidl Thing For Christmas’, the 2017 Christmas advertising campaign aired the trio of commercials on November 3.
Watch the videos celebrating Cavalier Carvers (yay), Mince Pie Mavericks (yay) and Double Dippers (no, sorry, no, we’re not on board with that) below:
Release: Nov, 2017
And as a bonus treat, hidden away in the first of those adverts was this mini Ed Sheeran:
Almost made us forget about the Double Dipper (grrr):
There will be a total of eight 20-second TV spots, as well as a full campaign across radio, print and online media, outdoor ad boards, social media and in store.
Lidl’s Christmas campaign highlights particular ‘personas’ that people take on during Christmas – promising that whoever you are, and however you celebrate, they’ve got everything you could want to get ready for the festive season.
Other Lidl “tribes” seen during the ad campaign will include a Visiting Vegetarian, a Cheeseboard Champion, a Tipple Technician and a Pudding Perfectionist.
“Our campaign ‘Every Lidl Thing For Christmas’ has been developed to showcase the fantastic breadth of food and drink we have for the UK customer at Lidl,” said the supermarket’s UK advertising and marketing director Claire Farrant.
“Each Christmas tribe is paired with a Lidl product, demonstrating how we are offering everything anybody could want for this Christmas, and always at unbeatable value.”
The Lidl Christmas campaign follows the success of their £7.99 Crémant de Bourgogne Blanc NV, which was voted one of the best in the world – categorised alongside Champagnes costing more than six times the price.
The sparkling wine was given the Silver Outstanding award at the International Wine & Spirits Competition (IWSC) alongside Veuve Clicquot 2008 vintage Champagne, which is currently available from Sainsbury’s for £50.