How REA Group is creating an enhanced digital playground

Chief digital officer, Val Brown aims to provide ‘intuitive, personalised experiences’ Property seekers on realestate.com.au can take a walk through their potential new home using a virtual reality property app, one of many digital initiatives being deployed by the online property site to cater to shifting consumer demands. “The market is changing very quickly, so…

Banesco – Love

Agency: La Cocina Brand: Banesco – Venezuela Released: April 2015

Coca-Cola launches brand new festive ad ‘A Coke for Christmas’

Following the return of “Holidays are coming” for the 21st year, Coca-Cola has launched a new spot, “A Coke for Christmas”. The ad was created by Madrid agency Sra. Rushmore, which also created the ad that launched the newest variant, Coca-Cola Zero Sugar, in July. The next phase of its Christmas campaign will also include an on-pack…

Dove Does the Mannequin Challenge, but Turns It Upside Down

For the latest installment of its iconic “Real Beauty” campaign, Dove tweaks the bizarrely popular Mannequin Challenge meme. A group of diverse women invade a clothing boutique and turn the challenge upside down. True to the meme, they pose in a complex tableau. Still, it’s not really the humans who are asked to accomplish something. It’s the…

The Grandpa In This Sweet Ad May Be The New Champion Of Christmas

Christmas ads have a way of getting us all choked up over the holidays and this new ad from Polish auction site Allegro is no exception. An endearing older gentleman excitedly opens up a box containing an “English for Beginners” starter set and eagerly begins practicing the new language, though at first we’re not sure why. An excellent pupil, Robert…

Harvey Nichols Plunders Italy for the Brits’ Shopping Pleasure This Holiday

Every holiday, British department stores compete for whose ad will wring the most tears out of their customers. Given that this is a pretty crowded race, Harvey Nichols shoots for a category in which it’s pretty much alone—the appeal of pure, unfettered materialism. In this vein, it’s taught us how to battle the deathlike rictus of “gift face,” and…

This Sappy Christmas Love Story Suddenly Veers Hilariously Off Course

Here’s a very special love-at-first-sight Christmas campaign from Belgian cellular company Mobistar. Two spots, brought to you by Publicis in Brussels, tell the same story from different perspectives—one his, one hers. What appears to be a chance meeting at a skating rink between strangers escalates with further run-ins—in the subway, then the park. Finally they…