Banking Needs An Amazon Prime Mentality

Amazon Prime is considered one of the most successful loyalty programs in retail history. While many believe the success of Amazon Prime revolves around free shipping, it is really the removal of friction and focus on experience that sets it apart. Banking can learn from Amazon Prime. By Jim Marous, Co-Publisher of The Financial Brand…

THE 10 BIGGEST ANNOUNCEMENTS FROM GOOGLE I/O 2017

Google just concluded its I/O 2017 keynote, where executives led by CEO Sundar Pichai laid out the company’s future roadmap for Android, Google Assistant, Google Home, virtual reality, and much more. Skydiving Google Glass-wearers, giant phone giveaways, and major hardware announcements no longer rule Google’s biggest annual conference. Instead, the company has settled into a…

Gartner’s Top 10 Strategic Technology Trends for 2017

Today, a digital stethoscope has the ability to record and store heartbeat and respiratory sounds. Tomorrow, the stethoscope could function as an “intelligent thing” by collecting a massive amount of such data, relating the data to diagnostic and treatment information, and building an artificial intelligence (AI)-powered doctor assistance app to provide the physician with diagnostic…

10 Reasons Google Hates Your Website

Google’s ever-changing search algorithm is intricate. The search giant handsomely rewards those who crack the code, but punishes those who haven’t. Studies show that the top-ranking position on Google yields a 30% CTR, but that number drops to less than 2% by the tenth position.This makes pandering to Google essential for success, in any online niche. Building quality…

Susan Wojcicki on the Effectiveness of Empowering Ads on YouTube

Ads that empower women don’t just generate impressions, they leave them. They are more likely to be seen, shared, and remembered. Susan Wojcicki, CEO of YouTube, explains why this is a such a tremendous opportunity for savvy brands and enlightened creative agencies. The girl says to the doll, “I’ll make believe that I am you.”…

What Types of Content Perform Best on Social Media?

In many aspects of life, timing is key. If you’ve got to schedule a very important meeting, and all of the attendees aren’t morning people, scheduling an 8 a.m. start time probably won’t result in a productive meeting. Or maybe you want to book a cheap vacation — you probably want to avoid scheduling one during the holidays….

2015 Social Media Benchmarks Report

Remember back in 2007, 2008 when “social media marketing” was just becoming a thing? And then, of course, for a few years after that it felt like social media marketing was the thing. “Invest in social!” was the battle cry. “Social media guru” was the new job title in everyone’s marketing department. Fast forward to…

Email Marketing Benchmarks

Average Email Campaign Stats of MailChimp Customers by Industry There are a lot of numbers in MailChimp’s free reports, but you might be wondering how your email-marketing stats compare to others in the same industry. What kind of open rates should companies like yours expect? How many bounces are too many? What’s an acceptable abuse…

Best Top 10 Email Marketing Services

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Although there are multiple options available for those looking to start their own newsletter or email marketing campaigns, Awwwards presents top 10 Email Marketing Services for do it the best way. We hope…

How to Customize Your Facebook Page: 7 Tips and Tricks

As the hub of your business presence on a (nearly) 1.6 billion-person social network,your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel. But…

The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

When you’re designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn’t enough. What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter … how big should those be?…