How REA Group is creating an enhanced digital playground

Chief digital officer, Val Brown aims to provide ‘intuitive, personalised experiences’ Property seekers on realestate.com.au can take a walk through their potential new home using a virtual reality property app, one of many digital initiatives being deployed by the online property site to cater to shifting consumer demands. “The market is changing very quickly, so…

THE 10 BIGGEST ANNOUNCEMENTS FROM GOOGLE I/O 2017

Google just concluded its I/O 2017 keynote, where executives led by CEO Sundar Pichai laid out the company’s future roadmap for Android, Google Assistant, Google Home, virtual reality, and much more. Skydiving Google Glass-wearers, giant phone giveaways, and major hardware announcements no longer rule Google’s biggest annual conference. Instead, the company has settled into a…

How Mobile Has Redefined the Consumer Decision Journey for Shoppers

When people shop, their smartphone is now their go-to advisor and assistant. For retailers, this means big opportunities to be there and be useful in shoppers’ micro-moments. This introduction to a five-part series reveals the mobile retail trends shaping the industry and why they matter. If we took a snapshot of the shopping experience a…

Susan Wojcicki on the Effectiveness of Empowering Ads on YouTube

Ads that empower women don’t just generate impressions, they leave them. They are more likely to be seen, shared, and remembered. Susan Wojcicki, CEO of YouTube, explains why this is a such a tremendous opportunity for savvy brands and enlightened creative agencies. The girl says to the doll, “I’ll make believe that I am you.”…

Magic Leap: The Future Of Mornings

Magic Leap has been inspiring us with it’s vision for a mixed-reality headset, a very cool hardware piece that unfortunately Microsoft’s Hololens has been stealing all the headlines for, with brilliant content pieces and futuristic applications. But Magic leap want to fight back, in a slightly different way, by re-inventing how you might experience your…

Best Top 10 Email Marketing Services

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Although there are multiple options available for those looking to start their own newsletter or email marketing campaigns, Awwwards presents top 10 Email Marketing Services for do it the best way. We hope…

The Top 10 Marketing Trends That Will Define 2016

If relevance, context, and effective delivery aren’t the topic of regular conversations in your marketing department, 2016 is going to be a frustrating year for you. Businesses need to keep a clear focus on the needs and expectations of their customers—a group that’s diverse and fragmented, with high expectations and little patience for anyone who…

The death of Instagram for brands

Earlier this week Instagram updated its news feed algorithm. Posts will no longer appear in chronological order and instead be sorted “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.” What this means is that Instagram will choose what to surface and when…

Nike just unveiled the first real power-lacing sneaker, the HyperAdapt 1.0

It’s finally here. After teaming up with Michael J. Fox to tease us with self-lacing Nike Magson Back To The Future day in October, Nike has finally announced a mass production shoe that will feature real-life power laces. Announced today at the Nike Innovation Summit, the HyperAdapt 1.0 will be the first shoe to take advantage of Nike’s…

What Instagram’s New Algorithm Could Mean for Agencies and Brands

With more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in users’ feeds based on their interests. It’s a move marketers say was inevitable, as the photo-sharing app builds out its ad business and takes a page from sister company Facebook’s playbook, even if…