What Types of Content Perform Best on Social Media?

In many aspects of life, timing is key. If you’ve got to schedule a very important meeting, and all of the attendees aren’t morning people, scheduling an 8 a.m. start time probably won’t result in a productive meeting. Or maybe you want to book a cheap vacation — you probably want to avoid scheduling one during the holidays….

2015 Social Media Benchmarks Report

Remember back in 2007, 2008 when “social media marketing” was just becoming a thing? And then, of course, for a few years after that it felt like social media marketing was the thing. “Invest in social!” was the battle cry. “Social media guru” was the new job title in everyone’s marketing department. Fast forward to…

How to Customize Your Facebook Page: 7 Tips and Tricks

As the hub of your business presence on a (nearly) 1.6 billion-person social network,your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel. But…

10 tactics for handling haters on Facebook

How do you manage negative postings on Facebook? Columnist Chris Silver Smith discusses some tools and methods to help you alleviate the situation and win the battle against negativity. Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some negativity on…

The death of Instagram for brands

Earlier this week Instagram updated its news feed algorithm. Posts will no longer appear in chronological order and instead be sorted “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.” What this means is that Instagram will choose what to surface and when…

What Instagram’s New Algorithm Could Mean for Agencies and Brands

With more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in users’ feeds based on their interests. It’s a move marketers say was inevitable, as the photo-sharing app builds out its ad business and takes a page from sister company Facebook’s playbook, even if…

New Tools for Managing Communication on Your Page

Earlier this year we introduced new features for Pages to make it easier for businesses to be where their customers are and communicate with them anytime, anywhere. As more customers interact with businesses on the go, Pages are the mobile solution for businesses. Now there are over 50 million active business Pages and many of…

Facebook Page Insights 2011 Upgrade: The Complete Reference Guide

A major upgrade to Facebook Page Insights is currently being rolled out to administrators. It adds several important new metrics, and removes some others. People Talking About This, Reach, and Consumption will all help Page admins better measure the total audience of their Facebook marketing campaigns and the traffic they are driving. Facebook has published…

Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]

In case you need it, here’s a text version of all the important Facebook Insights terms… Reach and Impressions Total Reach: The number of unique users who were served at least one impression of your content via News Feed, Ticker, Timeline or an ad. Organic Reach: The number of unique users who were served at…