10 Reasons Google Hates Your Website

Google’s ever-changing search algorithm is intricate. The search giant handsomely rewards those who crack the code, but punishes those who haven’t. Studies show that the top-ranking position on Google yields a 30% CTR, but that number drops to less than 2% by the tenth position.This makes pandering to Google essential for success, in any online niche. Building quality…

The Grandpa In This Sweet Ad May Be The New Champion Of Christmas

Christmas ads have a way of getting us all choked up over the holidays and this new ad from Polish auction site Allegro is no exception. An endearing older gentleman excitedly opens up a box containing an “English for Beginners” starter set and eagerly begins practicing the new language, though at first we’re not sure why. An excellent pupil, Robert…

Harvey Nichols Plunders Italy for the Brits’ Shopping Pleasure This Holiday

Every holiday, British department stores compete for whose ad will wring the most tears out of their customers. Given that this is a pretty crowded race, Harvey Nichols shoots for a category in which it’s pretty much alone—the appeal of pure, unfettered materialism. In this vein, it’s taught us how to battle the deathlike rictus of “gift face,” and…

This Sappy Christmas Love Story Suddenly Veers Hilariously Off Course

Here’s a very special love-at-first-sight Christmas campaign from Belgian cellular company Mobistar. Two spots, brought to you by Publicis in Brussels, tell the same story from different perspectives—one his, one hers. What appears to be a chance meeting at a skating rink between strangers escalates with further run-ins—in the subway, then the park. Finally they…

This ‘Rogue One’ Ad Will Have You Bawling in Your Stormtrooper Helmet

Some of the cross-promotions for the new “Rogue One: A Star Wars Tale” have been quite heartfelt, such as one ad from Duracell and Anomaly that depicted how a band of little rebels saved a sick girl’s Christmas Day. And now a new spot, from Phillippine telecom company Globe and Disney Southeast Asia, will likely have…

Step into a Miniature World of Animated Paper Wildlife

Paper predators and prey spring to life in this visually stunning short from directors Dávid Ringeisen & László Ruska. An ordinary desk and typical office supplies are the backdrop for this micro-universe that carries the macromessage of wildlife conservation. While humans are left out of the piece, their impact is still present in a discarded…

Tiffany’s 2016 Holiday Commercial Is Here. Merry Christmas, 1 Percenters!

Elle Fanning whirls and twirls as Roberto Fonseca’s insistent, ever-building “Mi Negra Ave Maria” unfurls on the soundtrack. Manhattan’s glass and concrete canyons shimmer and shine. Gift boxes fall like snowflakes while precious gems sparkle! sparkle! sparkle! Such is Ogilvy & Mather’s 2016 holiday commercial for Tiffany & Co., which also serves as a celebratory…

Clearasil Admits It Doesn’t Get Teens at All in Hilarious Droga5 Ads

What on earth does Clearasil know about teenagers from inside its corporate offices in Parsippany, N.J.? Basically nothing, except how to make anti-acne products for them, the company admits in 10 comical new ads from Droga5—in which the brand’s employees are the lame old people pathetically out of touch with youth culture. A lot of…