Banking Needs An Amazon Prime Mentality

Amazon Prime is considered one of the most successful loyalty programs in retail history. While many believe the success of Amazon Prime revolves around free shipping, it is really the removal of friction and focus on experience that sets it apart. Banking can learn from Amazon Prime. By Jim Marous, Co-Publisher of The Financial Brand…

The 20 Most Viral Ads of 2016

Christmas, the Olympics/Paralympics and OK Go. Those are three reliable buckets for great advertising, and they all show up in Unruly’s new list of the most shared ads of 2016. The top spot on this year’s list goes to a Christmas spot; No. 2 was made for the Paralympics; and OK Go put two videos…

How to Fix All Your Sleep Problems With Science

We spend about a third of our life sleeping. Both the quality of our night’s rest and our overall health depend directly on our sleep posture and on what we do before going to bed. We at Bright Side have put together recommendations from top specialists on how to sleep properly to fix all of your health problems. Shoulder pain If you wake up with a sore shoulder, avoid sleeping on your side, especially…

How REA Group is creating an enhanced digital playground

Chief digital officer, Val Brown aims to provide ‘intuitive, personalised experiences’ Property seekers on realestate.com.au can take a walk through their potential new home using a virtual reality property app, one of many digital initiatives being deployed by the online property site to cater to shifting consumer demands. “The market is changing very quickly, so…

THE 10 BIGGEST ANNOUNCEMENTS FROM GOOGLE I/O 2017

Google just concluded its I/O 2017 keynote, where executives led by CEO Sundar Pichai laid out the company’s future roadmap for Android, Google Assistant, Google Home, virtual reality, and much more. Skydiving Google Glass-wearers, giant phone giveaways, and major hardware announcements no longer rule Google’s biggest annual conference. Instead, the company has settled into a…

Gartner’s Top 10 Strategic Technology Trends for 2017

Today, a digital stethoscope has the ability to record and store heartbeat and respiratory sounds. Tomorrow, the stethoscope could function as an “intelligent thing” by collecting a massive amount of such data, relating the data to diagnostic and treatment information, and building an artificial intelligence (AI)-powered doctor assistance app to provide the physician with diagnostic…

How Mobile Has Redefined the Consumer Decision Journey for Shoppers

When people shop, their smartphone is now their go-to advisor and assistant. For retailers, this means big opportunities to be there and be useful in shoppers’ micro-moments. This introduction to a five-part series reveals the mobile retail trends shaping the industry and why they matter. If we took a snapshot of the shopping experience a…