Sainsbury’s gets all it wanted for Christmas – a festive extension of 2017’s ‘Living Well’

No internet-breaking blockbuster from Sainsbury’s this Christmas – its TVC is an extension of the black-and-white, musical ‘Living Well’ campaign that launched in January, albeit a longer spot featuring cameos from Kermit the Frog and Ricky Tomlinson. It’s exactly what its agency, Wieden+Kennedy London, was asked to do – devise year-round, big-impact marketing that’s not…

Marks & Spencer “Paddington and the Christmas visitor”

Marks & Spencer (M&S) is running a tie-in advertising campaign featuring Paddington Bear for Christmas 2017. At the heart of the campaign is a television commercial, “Paddington and the Christmas Visitor”, in which Paddington unwittingly saves Christmas for his friends and neighbours. It’s Christmas Eve at Windsor Gardens and Paddington is fast asleep. However, his…

John Lewis Christmas ad 2017: watch the video of Moz the monster

Some of the world’s top creative minds have been employed. Millions have been spent. The film has been months in the making and shrouded in secrecy. But this is not the release of a Hollywood blockbuster – it is the launch of the John Lewis Christmas advertising campaign. Over the past decade the department store…

Otto “Together it’s Christmas”

German retailer Otto departs from schmaltzy festive cheer in its Christmas ad set in the Bolivian mountains. After a bus journey is derailed by a landslide, the passengers are dismayed to realise they will miss spending Christmas with their loved ones. But inspired by a girl singing Spanish Christmas classic Feliz Navidad, they come together…

Asda unveils its delightfully magical Christmas advert

Asda has gone all Charlie and the Chocolate Factory on us for its new Christmas advert. Following on the tails of the Argos Christmas advert, Asda’s festive offering has been created by Saatchi & Saatchi – and it’s delightfully magical. Set to the music of Fleetwood Mac’s ‘Don’t Stop’, the advert follows a young girl…