Sainsbury’s gets all it wanted for Christmas – a festive extension of 2017’s ‘Living Well’

No internet-breaking blockbuster from Sainsbury’s this Christmas – its TVC is an extension of the black-and-white, musical ‘Living Well’ campaign that launched in January, albeit a longer spot featuring cameos from Kermit the Frog and Ricky Tomlinson. It’s exactly what its agency, Wieden+Kennedy London, was asked to do – devise year-round, big-impact marketing that’s not…