Sainsbury’s gets all it wanted for Christmas – a festive extension of 2017’s ‘Living Well’

No internet-breaking blockbuster from Sainsbury’s this Christmas – its TVC is an extension of the black-and-white, musical ‘Living Well’ campaign that launched in January, albeit a longer spot featuring cameos from Kermit the Frog and Ricky Tomlinson. It’s exactly what its agency, Wieden+Kennedy London, was asked to do – devise year-round, big-impact marketing that’s not…

Sainsbury’s Mog’s Christmas Calamity

Sainsbury’s, the UK shopping chain, is running “Mog’s Christmas Calamity”, an integrated advertising campaign bringing to life the work of children’s book author Judith Kerr. At the heart of the campaign is a 3 minute 30 seconds television commercial in which an animated cat deals with a sequence of disastrous events in the home. In…