What Types of Content Perform Best on Social Media?

In many aspects of life, timing is key. If you’ve got to schedule a very important meeting, and all of the attendees aren’t morning people, scheduling an 8 a.m. start time probably won’t result in a productive meeting. Or maybe you want to book a cheap vacation — you probably want to avoid scheduling one during the holidays….

2015 Social Media Benchmarks Report

Remember back in 2007, 2008 when “social media marketing” was just becoming a thing? And then, of course, for a few years after that it felt like social media marketing was the thing. “Invest in social!” was the battle cry. “Social media guru” was the new job title in everyone’s marketing department. Fast forward to…

10 tactics for handling haters on Facebook

How do you manage negative postings on Facebook? Columnist Chris Silver Smith discusses some tools and methods to help you alleviate the situation and win the battle against negativity. Whether your business has felt the brunt of a major online reputation issue or not, it’s not unusual for all organizations to face some negativity on…

Infographic: How Your Age Affects What You Share on Social Media

What brands can learn from students to grandparents Nearly everyone and their mother is on social media. Literally. But, thankfully, that’s where the similarity ends. When it comes to sharing across social media, the generational divide is stark. Accenture Interactive’s Acquity Group’s 2015 Next Generation of Commerce Study took a deep look into social habits…